12 Best A/B Testing Tools to Improve Your Conversion Rates

If you want to be a part of the Digital Marketing world, it is best to deep dive into the SEO A/B test and how you can improve these tests. Here is a quick guide.

As an SEO executive, one of the primary roles is to understand how the audience interacts and engages with the website. Hence, they need to conduct a few tests to ensure that the website is working perfectly and how users will interact with the content.

Website audits and tests aim to enhance the user experience and increase the conversion rate. One can control the test group on the changes to understand their impact on the audience.

It helps search engines direct the traffic to the website from SERP’s offering a seamless and positive experience.

What is an A/B Test?

A/B testing is a way to test the website (split testing) that can help compare the original and test page variants to analyze their performances. It also allows developers to change the elements on the page if and when required.

The test compares the pages, analyze them, and showcases which one is ideal for increasing the conversion rate. It mainly checks out the testing color changes and CTA messaging to find the different versions of content.

Most companies depend on A/B tests before launching their website in the market. It helps make it convenient for the team to analyze tests, analyze websites, and be easy to design. But what makes it essential for your website?

• A/B testing deep dive into the website to make sure that there are no elements that may impact the SEO.
• It helps track data such as conversions, clicks, and major significant KPIs to make the right business decisions.
• One can increase conversion rates, drive more sales, and lower bounce rates with A/B testing tools.
• Streamline the test creation process to launch, build, and track the website performance.
• A/B testing tools ensure that each module’s testing is done perfectly and automated to run the business.

Factors to consider when choosing an A/B testing tool

A/B testing is a critical procedure in improving the performance of websites, apps, and marketing efforts. So, choosing the proper tool can have a significant influence on the performance of your tests. Here are some key factors to consider:

Ease of Use: Choose a tool with a straightforward user interface and workflow. The testing process might be hampered, and mistakes can occur with a complex setup.

Flawless Integration: Check for seamless integration with your current tech stack, which should include email marketing services, analytics platforms, content management systems, and  (CRM) tools.

Testing Options: To suit varied experiment conditions, see whether the app offers multiple sorts of testing, such as A/B tests, split tests, multivariate tests, and redirect tests.

Statistical importance: To establish whether test findings are statistically relevant and not merely the product of chance, the tool must offer trustworthy data analysis.

Data & Report Generation: Accurate test result analysis depends on the use of solid information and report generation features. It is advantageous to have live reporting and data visualization capabilities. 

Audience Segmentation: To acquire a greater understanding of user activity, look for solutions that will let you categorize your audience based on different factors, such as demographics, habits, or referral sources.

Targeting & Personalization: Cutting-edge solutions enable you to provide individualized user experiences according to their choices or target certain user groups.

Assistance and Documentation: Examine the company that makes the tool’s degree of customer service as well as the availability of thorough documentation or resources for self-help.

Cost and Scalability: Consider the price options and the tool’s capacity to expand with the business as you assess its ability to expand.

Mobile Compatibility: Verify whether the tool is compatible with mobile devices before running A/B tests on responsive websites or mobile applications.

With this said, here are the top tools one can opt for to start A/B testing.

SEOTesting.com

From SEO tests to Search Console data, SEOTesting.com can cover everything one requires. It is an excellent stop to experiment and increase the traffic with testing while keeping the changelog of the website. It is possible to do different types of SEO testing, such as:

• SEO Split Testing runs test groups over the same period against a control group. It analyzes the website to ensure you make the right decision with accurate SEO results.
• Time-based SEO Testing helps compare organic search performance by describing all the significant changes. It offers tests in different scenarios such as group, single URL/query, and URL switch.

SEOTesting.com can quickly summarize Google Search Console information to find the right trends and top insights to make informed decisions. It comes with a site changelog allowing one to add custom graph annotations to make informed reports. The users can import SEO tests and create Google Data Studio reports improving page performance.

SiteSeer

Use the more innovative SEO tools to grow your traffic with Siteseer, which can help you gain better results and accomplish your goals. There are several features included in Siteseer A/B testing, such as:

• Get better traffic results in a minimum of three weeks with customized SEO tactics such as optimizing internal links, traffic-driving titles, and more.
• With primary data like click-through rates and unique ranking positions, drive traffic with SEO recommendations.
• Create winning titles to drive the audience to the website, along with keyword data and advanced algorithms.
• One can analyze the anchor text and internal links to crawl to the website and monitor the changes.
• Analyze top actions to determine traffic and accurate analytics with massive data.

One can get the right results with the A/B testing to determine what will work best for the website and what to avoid.

Ryte

Ryte SEO tools allow one to thrive with SERPs guidelines monitoring primary keywords and pages. The tool understands that the company needs a reliable dashboard that can help them monitor the website to give you data about unexpected changes, identifies technical issues, and obtain smart insights about optimizations.

The A/B testing can cover several things, such as:

• Maximizing organic growth and minimizing issues with high-quality information demonstrating resolved tasks and issues.
• Make data-informed decisions with Google Search Console and Google Analytics to rank better and get clicks.
• The test optimization can help the extensive website to understand titles and content to improve assets.
• One can easily adjust settings based on goals to assess JavaScript rendering and maximize the results.
• The A/B testing also helps to get prioritized issue lists to ensure you are not missing out on anything critical.

The comprehensive issue reports can help to get the data points and move in the right direction without impacting the website’s performance.

Google Optimize 

Google Optimize is a market-leading A/B testing and customization tool. It helps organizations to enhance the usability and conversion rates of their digital assets. With this tool, you can successfully conduct experiments, make data-driven choices, and generate significant outcomes.

Thus, you can improve your online presence and performance by carefully examining your needs and pairing them with proper technologies. 

Key Features:

• Google Analytics and Optimize are interconnected, allowing you to test and improve your website.
• Perform rapid A/B, multivariate, and redirect tests on the content of your website to discover what is most effective for your users.
• Captures the test of every type of audience and ensures a unique experience for them.
• Captures the test of every type of audience and ensures a unique experience for them.
• Drive improved outcomes shortly from your own interface.
• Unique landing page creation with Google Ads to increase paying clients.

Freshmarketer

Freshworks’ Freshmarketer is a comprehensive marketing automation and A/B tool. It is ideal for marketing teams trying to improve the relationship between sales and marketing and provide more individualized consumer experiences. The ability to create a unique experience for your customers is a key part of this tool.

Key Features:

• The user-friendly editor allows users to simply create different versions of their website
• Add further value to your conversion trials via revenue tracking objectives and link revenue to each crucial customer action on your site.
• Captures the behavioral characteristics of your visitors that you wish to monitor and tracks unique data.
• Thorough reporting will provide you with in-depth results of the testing. 
• The ai-powered solution that unites the strength of sales, marketing, chat, and phone.

Crazyegg

Crazyegg is an A/B testing tool that stands out due to its simplicity. It doesn’t require any complicated setup to utilize this tool. So, you just need to select the elements you need to test and begin experimenting and analyzing right away. Whether it’s headlines, sales copy, or product descriptions, you can easily try out various ideas and swiftly discover which one yields the highest conversion rate.

Key Features:

• Faster testing tool compared to most of the A/B testing tools out there.
• Allows testing websites, landing pages, and product pages without coding. 
• Batter test results to enhance your site with data-oriented business decisions. 
• Allows adding Crazy egg snippets to the web pages which you want to test.
• Integrates with most of your favorite apps and services for smooth operation.
• Easy-to-use interface which minimizes work effort and requires your idea only. 
• Compare personalized concepts, remove old ones, and continue optimizing.  

Omniconvert

Omniconvert offers web customization and A/B testing tool for dynamic websites. This robust segmentation engine enables you to boost engagement and conversion. You can test new features and strategies to enhance user experience. Moreover, it can be used for A/B testing on different devices, including mobile, tablet, and desktop. 

Key Features:

• Test different variations of your webpage, forms, or elements to differentiate performance.
  Set up and track conversion funnels to identify where users drop off during the conversion process.
• Mix and match between 40+ Segmentation parameters that reveal your customers’ actions and info. 
• Provides tailored user experience based on customers’ activities.
• Allows on-site surveys to enable users to provide effortless feedback.
• Tracks KPIs such as cart abandonment and page engagement for improvement. 
• Integrates with popular platforms like Google Analytics, Shopify, Magento, and more.  

Convertize

Convertize is an outstanding A/B testing tool with innovative and budget-friendly options.  It is a user-friendly tool that offers reliable test results. You can save a good amount of money and still get a wide range of useful features while using this tool. Moreover, Convertize streamlines the complex concepts behind the testing process. 

Key Features:

• Experiment with a different testing environment using a drag-and-drop visual editor.
• Instant chat support to assist you while staging the A/B testing environment. 
• Automatically Increases the exposure of the best variations.
• Collection of 100+ testing ideas to quick-start the testing processes.
• Obtain statistical data quickly and accurately.
• Comes with minimal flickering and loads the outcome within 0.013 seconds.  
• Dynamic text that provides a unified experience across advertising and landing pages.
• Maximize the effect of your message by making it location specific. 
• Add social proof and FOMO to your preferred pages without bothering visitors.
• Review traffic and conversion on your site using the flight tracker feature.  

Zoho PageSense

Zoho PageSence helps you monitor website performance and visitor behavior via data-driven decisions. It focuses on conversion, optimization, personalization, and engagement. Thus, you can tailor your site’s user experience uniquely for different visitors with more effective and personalized interaction.  

Key Features:

• Provides a detailed overview of your website performance and gets perfect demographic and platforms.
• Analyze the pages that include maxim drop-offs and sort out the drop-off patterns. 
• Create goals for personalized experiments to track crucial metrics of your website.
• Understand visitor interactions with heat maps and scroll maps to get more insights. 
• Re-engage with customers using push notifications when they are outside your website.
• Record user sessions to examine their surfing habits and determine what prevents them from converting.
• Comes with pre-designed pop-ups, slide-ins, and banners to boost user engagement. 

VWO

VWO (Visual Website Optimizer) is a complete conversion rate optimization (CRO) tool. It is designed to assist businesses and organizations in improving their online performance and conversion. So, users can conduct trials, make data-driven choices, and optimize their sites according to their business requirements. 

Key Features:

• VWO allows running multiple tests on your webpage at the same time and on different devices.
• Conduct tests based on visitor activity on the website, such as clicks, page scrolling, time spent, and more.
• Point and click visual editor to make modifications on your landing page without coding.
• Sophisticated code editors to implement different coding languages. 
• Pre-built customizable visual editor widgets that offer banners, modals, forms, and more elements.
• Offers intelligent output to make profitable business decisions and minimize testing time.
• Links test data and outcomes with observations based on visitor behavior.
• Records data and visitor behaviors using heatmaps and click maps on your site. 

Convert

Convert is an enterprise-level A/B testing tool with amazing features and budget-friendly pricing options. With this tool, you can implement A/B testing, split testing, multivariate testing, multi-page experiment, and full-stack experiments and personalizations. 

Key Features:

• Enhanced A/B testing features with targeting and post-segmentation.
• Modern split testing capabilities, including multi-page split tests and hybrid tests.
• Change a group of page components in each version of the multivariate testing setup.
• Optimize the whole funnel or site at once using various adjustments to related pages.
• Integrates with Google Analytics 4 to easily track and analyze A/B testing data.
• Run an infinite number of tests on any number of sub-domains.
• Offers API access to integrate test data in different tools and platforms.
• Ensures zero flickers or waiting time while displaying different test results 
• Comes with SRM checks, collision prevention, and more to provide accurate data. 

Unbounce  

Unbounce is a sophisticated landing page builder that offers robust A/B testing tools to optimize your marketing effort. You can quickly develop and execute limitless A/B testing on your web pages to check performance differences in different versions. The tool is so popular among users that over 50 billion tests have been executed with it. 

Key Features:

• Offers visual editor for basic users and blink free code editor for advanced users. 
• In-built presets are available for audience segmentation according to location, language, device, and time. 
• 40+ filters available with drag and drop capability for better audience targeting.
• Improve performance and promote the best pages by comparing conversion statistics. 
• Ai-powered features are available to drive more conversion.  

Conclusion

When it comes to choosing the right A/B testing tool, it is essential to keep certain factors in mind, such as:

• Reports type
• Supports mobile optimization
• Easy to implement
• Quality of customer support
• License cost

The tools mentioned above can help you to get accurate results and increase conversion rates instantly. So if you plan to improve your SEO, it is time to start using one of these tools.